Benefits of Dedicated IP Addresses in Web Hosting and Email Marketing

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There is a lot of controversy about whether a dedicated IP address or a shared IP address is preferable for a website on a shared server! While running your website on a shared IP address would not hurt it, there are a few instances where a dedicated IP is required or may have an advantage. Many variables must be considered when selecting the chosen hosting plan. It is also critical to understand the ins and outs of what utilizing a dedicated IP address provides with some obvious benefits, but first, let us define the Dedicated IP address.  

What Is Dedicated IP Addresses?

A dedicated IP address is a static IP address that is assigned to a single website hosting account and cannot be shared. You can, however, augment your VPN membership with a dedicated IP address. A VPN encrypts your connection, sends it through a remote server, and assigns you a non-shared IP address in this case.

Website Hosting

When running a website or an application, you must have a dedicated IP address. If you manage your brand, you will be given a unique address that your customers may use to visit your website. You must have a dedicated IP address if you want an SSL certificate for your website. SSL certificates provide users with assurance that their information is safe and secure on your website. For safe communication, SSL certificates require the use of a dedicated IP address.

Difference Between Dedicated IP and Shared IP

A dedicated IP address is a distinct address that is intentionally assigned to a person or website. It gives consumers more control and customization based on their wants and requirements. A shared IP address, on the other hand, is used by multiple persons and websites, making it less expensive. Your demands and requirements will determine whether you want to use a Dedicated IP or a Shared IP.

Benefits of Dedicated IP In Web Hosting

  • Reliable Website Access

A dedicated IP ensures that your website has a unique address. This guarantees consistent and reliable access for visitors without potential issues associated with sharing an IP address.

  • SSL Certificate Implementation

SSL certificates are essential for securing data transmission on websites, particularly for e-commerce or any platform handling sensitive information. Many SSL providers recommend or require a dedicated IP for proper certificate installation.

  • Server Control and Customization

Having a dedicated IP gives you greater control over your server environment. This is crucial for customization, security configurations, and optimizing performance according to your specific needs.

  • Avoiding Email Deliverability Issues

As the reputation of the IP is shared among numerous users, shared IPs might occasionally experience email deliverability issues. A dedicated IP address might assist in keeping your emails from being designated as spam and ensure consistent communication.

  • Remote Access and VPNs

If you require remote access to your server or use a Virtual Private Network (VPN), a dedicated IP enhances stability and security. It helps avoid potential conflicts and connection issues that may arise when sharing IPs.

  •  Enhanced Server Reputation

A dedicated IP allows you to build and maintain a specific server reputation. This can be beneficial for online activities where reputation matters, such as running critical applications or hosting important content.

  • Improved SEO Performance

While not a direct ranking factor, a dedicated IP can indirectly contribute to SEO performance. Search engines prefer websites that are consistently accessible and load quickly, both of which are positively impacted by having a dedicated IP.

  • Compliance with Regulatory Requirements

Regulatory regulations in particular businesses, such as finance or healthcare, may require the usage of dedicated IPs to meet strict security and privacy criteria. This guarantees that industry regulations are followed.

  • Better Performance and Loading Speed

A dedicated IP can contribute to improved website performance and faster loading speeds. With a dedicated address, your server can efficiently process requests without potential slowdowns caused by shared resources.

  • Facilitating DNS Changes

When you have a dedicated IP, it simplifies DNS (Domain Name System) changes. This is especially useful when migrating your website or making changes to your hosting infrastructure, as you won’t need to update DNS records associated with a shared IP used by multiple websites.

Read More: When to Upgrade: Recognizing the Limits of Shared Hosting

Final Words 

If your organization uses email for patient contact, consider adopting dedicated IP addresses. They give the dependability and reputational benefits required to carry out these initiatives on a large scale.  

Contact us today to discover more about how personalized email campaigns may help you engage patients. Whatever your reason, Grid Hosting ensures you the cheapest and most affordable Dedicated IP Hosting service. 

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